Get the Key to SEO & Content Marketing Success

Struggling to get the right people to your website?

You're not alone. Search is changing rapidly. AI Overviews, AI-powered search, GEO, AEO. There's no shortage of new terminology or conflicting advice telling businesses what they should be doing next.

But here's the important bit: the fundamentals of being found online haven't disappeared. They've become more important than ever.

Search engines and AI still need relevant, authoritative, well-structured content to understand your business and connect it with the people looking for what you offer.

And you don't necessarily need to rely on an agency to achieve it.

My practical Key2Content search and content consultancy gives you the strategy, skills and confidence to take greater control of your own online visibility. I'll show you how to understand what your customers are searching for, identify opportunities, optimise your website and create content that attracts the right audience at the right time.

No smoke and mirrors. No chasing every new acronym. Just sound marketing principles and practical skills you can understand, implement and continue applying as search, and your business, evolves.

Get found. Attract the right customers. Build the skills to grow.

SERVICES

Recent Client Feedback

Alison’s SEO training and guidance was just the answer

“Alison worked with the National Engineering Laboratory for several years, initially on the design and development of a new website and subsequently providing expert guidance on search engine optimisation to maximise the impact of the site.

She led cross-functional teams comprising scientists, professional engineers and marketing staff to produce and optimise website content. As part of NEL’s work supporting UK government science programmes, it was crucial for our technical outputs to be easily discoverable via search engines.

Alison’s SEO training and guidance was just the answer and she explained in easy-to-follow steps how to carry out keyword research and optimise our web pages, satisfying not only the search engines, but also our audience.”

Brian Millington

CEO, National Engineering Laboratory.

Our web traffic skyrocketed…

“Alison did a fantastic job transforming the digital presence for Edinburgh Instruments and all Techcomp Europe companies. Her expertise in SEO and digital marketing is exceptional. She significantly enhanced the skills of our Marketing Team, and our web traffic skyrocketed, directly leading to a substantial increase in sales.”

Chris O'Connor, CEO Techcomp Europe.

Hugely Helpful

“Alison’s course was hugely helpful in giving me pointers about what search engines are looking for, particularly for geo-targeting.I implemented her recommendations and successfully optimised the web copy for specific locations, resulting in enquiries and business from clients in those places.”

Katherine Le Preux, Interiors.

Clear, practical & detailed

“Alison’s SEO training transformed the way I did my digital marketing. It was clear, practical and detailed. The real benefit for me was finding all the things “I didn’t know, I didn’t know”. Her course was comprehensive yet easy-to apply. After implementing what I learned, our web enquiries increased in a spectacular way.”

Anne Farr, Rothera Group

Our Website had taken a hammering due to Google idiosyncrasies

“Alison was recommended to help us with our SEO that had taken a bit of a hammering due to Google idiosyncrasies. She monitored our SERPS and then going in and adjusting pages to get improved results in the SERPS and then to keep them there – which was certainly something we struggled with previously.

She also did a big overview/haul of the website and utilised the various news and blog articles to ensure they were fully optimised for web searches. We got much improved results with better visibility and increased web traffic. I would thoroughly recommend her.”

Jamie Stewart, McDonald Water Storage

Innovative Ideas and Marked Improvement in Focused Areas

“We worked with Alison for a couple of years when I was at Scotwaste. I always found her ideas innovative and her explanation of them to be clear and understandable. When implemented we saw a marked improvement in the areas we were concentrating on. I’d recommend Alison without hesitation to any business considering her services”

Stewart Melrose, CEO.