Get the Key to SEO & Content Marketing Success in 5 Days
Struggling to get qualified leads from your website?
You're not alone. Knowing that you need to increase traffic to your website is the first step. But how do you make sure it's the right traffic? You need the right people coming to your website who are ready to buy your services or products.
In clear, easy-to-follow steps, I'll show you how to boost your online visibility and deliver the right content, at the right time, to your ideal buyer and convert them to customers.
Fast-track your sales and start driving qualified leads today.
One Year Access
ONLY £450
"Alison's course was hugely helpful in giving me pointers about what search engines are looking for, particularly for geo-targeting.
I implemented her recommendations and successfully optimised the web copy for specific locations, resulting in enquiries and business from clients in those places."
"Alison’s SEO training transformed the way I did my digital marketing. It was clear, practical and detailed.
The real benefit for me was finding all the things “I didn’t know, I didn’t know”. Her course was comprehensive yet easy-to apply.
After implementing what I learned, our web enquiries increased in a spectacular way."
"Alison did a fantastic job transforming the digital presence for
Edinburgh Instruments and all
Techcomp Europe companies. Her expertise in SEO and digital marketing is exceptional.
She significantly enhanced the skills of our Marketing Team, and our web traffic skyrocketed, directly leading to a substantial increase in sales."
Who Should Attend?
SMEs
Optimise your website to attract more customers and increase your revenue.
Marketing Teams & Content Creators
Learn SEO and content marketing strategies to boost web traffic and attract more qualified leads
Copywriters
Increase your earnings. Improve your SEO and upsell your copywriting services.
SEO & Content Marketing Success in 5 Days
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Practical Training
Clear, practical steps that can be implemented immediately, the course has been broken down into easily digestible, and do-able bite-size chunks.
A couple of hours a day over 5 days is all the time you'll need.
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TOP TIPS & FREE DOWNLOADS
Packed with handy tips, real-life examples and free downloads.
Follow the online tutorials and undertake the easy but essential tasks which have been set for you to work on your own website.
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Certificate of Completion
Take the quick, multi-choice test to validate your learning and upon successfully passing, receive a certificate of completion.
No previous experience necessary.
NB: This course does not cover technical SEO. We'll leave that for your web developers. The course assumes that you have a website with a good content management system in place but now need the knowledge and skills to optimise the content and drive the website and business forward.
SEO & Content Marketing Success in 5 Days
Here's what you'll learn
DAY 1
On-Page Search Engine Optimisation
Contrary to popular belief, SEO is not a dark art. It's very easy. In this section, you'll learn:
about the key pillars of SEO, search engines and how they work
how to CORRECTLY carry out key word research
search intent
how to optimise your meta content (meta whaat?). This can make a difference but it's really easy.
FREE DOWNLOAD includes Search Engine Results Pages (SERPS) spreadsheet - this will help you record on which page of Google you are sitting for your targeted search terms.GET DAY ONE FREE. No Credit Card Required. No Obligation. Select the button below and get started immediately.
Day 2
On-Page Search Engine Optimisation
how to optimise images (from the moment you click that camera or download an image)
how to use Header Tags. (Never heard of them? They can make a difference too but it's soo easy).
Day 3
On-Page Search Engine Optimisation
about all the things the search engines love
- and the things they don't!back links
how to implement all this in your content management system
Google Business Listings
Measure, Analyse & Act
Day 4
Content Marketing
Why content marketing matters
Identifying your ideal customer - user persona
Customer journey
Developing a content strategy
Setting SMART goals
Day 5
Content Marketing
Identifying the right content to deliver for each stage of the customer journey
How to create a content marketing calendar
Social media planning & calendar creation
How to grow social media audiences
Course completion summary & test
Free Downloads:
Search Engine Results Pages (SERPS) spreadsheet - this will help you record on which page of Google you are sitting for your targeted search terms. (These are the ones you'll need to work on).
User persona template
Content marketing calendar template
Social media calendar template.
One Year Access - Only £450
It's Great to Meet You
Hi, I'm Alison Winn.
I'm a digital marketing specialist with a passion for helping businesses to not only boost their online presence, but ultimately, increase their revenue.
For over 17 years, I've honed my marketing skills across a variety of industries within b2b, travel and tourism, healthcare, science and a variety of SMEs.
I'm a firm believer in the power of organic SEO and data-driven content development. There's no magic involved, just a strategic approach that drives the right traffic to your website, increases qualified leads, and ultimately, boosts your revenue.
Throughout my career, I've developed a proven track record of attracting the right audience to websites through organic SEO and strategic online marketing. My passion lies in helping businesses see the benefit of honest, effective SEO - it's incredibly rewarding to witness clients climb the search engine rankings and convert those clicks into real results.
Here's the thing: I believe SEO isn't a mysterious beast! That's why, alongside providing SEO services, I also believe in empowering businesses with the knowledge to optimise their own websites. Through a combination of strong SEO practices and integrated on and offline marketing strategies, I help businesses take control of their online presence and achieve their goals.
If you’re ready to get going and unlock the power of organic growth, then let’s get started.
Alison.
Frequently Asked Questions
How soon will I see results?
If you follow the steps in the course, you should start to see results in 3-6 months. You may find, however, that you get some quick wins by simply revisiting key search terms and adjusting meta content.
By undertaking the SEO and content training in this course, we are looking for not only increased traffic but increased qualified leads. That's the key. Focus on quality over quantity and delivering relevant, well-optimised content to draw in your ideal customers.
How long do I have access to the program & when does it start?
You'll get one year's access to the course, from the date of purchase. There's plenty of time to dip and out and refresh your knowledge.
1-1 or Small Group SEO Training Options?
Yes. Why not sign-up for 1-1 or small group SEO and Content Marketing training tailored specifically to your business. This will include me doing a review of your on-page SEO and content prior to the training so that it is fully bespoke for your business and a
one-hour follow-up call for some more coaching and inspiration - £795* for up to 5 people.
*Check with your local Business Gateway for any eligible training funding.
In-person available for those in Glasgow or Edinburgh city centre or Scotland's central belt and via Teams for further afield. .
Got a question?
Please don't hesitate to get in touch. You can find me at: [email protected]
Let's Connect
100% Satisfaction Guarantee!
If you are not completely SATISFIED and ENLIGHTENED by this 5 Day SEO & Content Marketing Training, simply
contact me within 7 Days for a full refund, no questions asked!
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